I help organizations find and voice what makes them differentdistinctive.

I'm Libe Goad Ackerman, a content strategist and writer in Brooklyn. At Digital Pulp I lead discovery, messaging, and content strategy for universities and mission-driven organizations. Before that I spent two decades making cool stuff on digital at Nickelodeon, AOL, and my own consultancy.

libeackerman@gmail.com LinkedIn

Work

Recent projects at Digital Pulp, followed by earlier work from Nickelodeon, Greenlit Content, and my own consultancy.

At Digital Pulp

University of Oregon

Website and campaign content, at Digital Pulp

Content strategy and copy for uoregon.edu, built on the university's Unstoppable brand, plus the case statement and website for its comprehensive campaign. UO's marketing team won the 2026 AMA Higher Education Marketing Team of the Year.
Read the case study
Rollins School of Public Health, Emory University

Website redesign, at Digital Pulp

Discovery, messaging, and content strategy for the redesigned site of a top-ranked school of public health.
Read the case study
Williams College

Website redesign and messaging, voice, and tone guide, at Digital Pulp

Discovery, messaging, and content strategy for a new Williams website, plus the messaging, voice, and tone guide that gives the college one shared way to describe itself.
Read the case study

Earlier work

Nick Likes, Nickelodeon

Brand campaign, at Nickelodeon

A kids-first brand initiative that put real kids' voices, faces, and creative work on digital, social, and on-air. Social interaction grew 240%.
Read the case study
SuperParent

Brand and site launch, at Greenlit Content

A brand, website, and content pipeline for parents of gamers. It led to collaborations with Nintendo and The Pokémon Company and a sponsorship from HyperX.
Read the case study
Sarah Jefferys Design

Digital brand building, at OhSwell Marketing Co.

A digital strategy to grow an NYC architecture and design firm's reach in Brooklyn, Upstate New York, and Connecticut.
Read the case study

Writing

A few samples from journalism and site copy.

ZDNet
Why Pinterest is killing it while your gamification lags
A bylined article for ZDNet on gamification.
SuperParent
Parents, it's OK to be worried about video games
An explainer for parents who feel behind on their kids' games.
Greenlit Content
Site copy for a games-focused creative agency
Business casual copy for an agency that works with the games industry.

About

I'm a content, marketing, and digital media leader driven by a love for words, design, technology, and the human experience.

Today I'm a Senior Content Strategist at Digital Pulp, working on websites, campaigns, and voice guides for universities and mission-driven organizations. Before that I held in-house roles at Viacom/Nickelodeon as Senior Director of Creative Strategy for Brand & Movies, Digital Content Director for Animated Series, and Editorial Director for Nick Games; at AOL as Editor in Chief of AOL Games; and at Ziff Davis Media as Senior Editor. I've also worked with Microsoft, Amazon, and Dell as an agency leader and consultant.

I've worn many hats in those jobs, and once the official AOL running man suit. They all come back to a love for making cool stuff on digital.

I've also taught digital media at NYU, judged the Interactive Emmys, talked games on CNBC and CNN, written magazine columns, and completed the year-long Promax Thrive creative leadership program.