Growing a Brooklyn design firm's reach

Client: Sarah Jefferys Design
Role: Founder and consultant
Where: OhSwell Marketing Co.
Work: Digital brand building

The brief

Sarah Jefferys Design wanted to expand its reach while potential clients were waiting out Covid in other places. The goal was a digital strategy to grow the firm's name in Brooklyn, Upstate New York, and Connecticut.

What I did

Refreshed the website's UX and SEO: clearer navigation, copy built around key search terms, and updated page titles, metadata, and alt text, with the sitemap submitted to Google.
Brought the firm's long-dormant Instagram account back to life.
Advised leadership on PR strategy.

Consulting through OhSwell Marketing Co. for Sarah Jefferys Design. Screenshot of the client's website.