A new site for one of the country's top schools of public health
- Client
- Rollins School of Public Health, Emory University
- Role
- Content Strategist
- Where
- Digital Pulp
- Work
- Website redesign
- Live site
- sph.emory.edu
The brief
Rollins has six departments, more than 20 programs, and a home in Atlanta alongside organizations like The Carter Center, CARE, and the American Cancer Society. The new site needed to show that scope to prospective students and make the school's research and experts easy to find, at a hard moment for public health.
What I did
- Ran discovery with Rollins stakeholders on audiences, priorities, and what sets the school apart.
- Developed messaging and content strategy for the redesign, centered on moving public health forward.
- Worked with Digital Pulp's UX and design team on the sitemap and wireframes, organizing programs, admissions, research, and news.
- Built the content plan and oversaw content development for the new site.
Results
The redesigned site is live. Rollins introduced it as a modernized, easier-to-use site that reflects Emory's and Rollins' brand evolution and makes it simpler to explore programs, find admissions information, read news, and find faculty experts.
Created at Digital Pulp for the Rollins School of Public Health at Emory University. Libe Goad Ackerman, content strategy, working with Digital Pulp's strategy, design, UX, and development teams and Rollins' communications team. Screenshot is from the live site; site design and images © Emory University.