All work
Finding one voice for Williams College
- Client
- Williams College
- Role
- Content Strategist
- Where
- Digital Pulp
- Work
- Website redesign and messaging, voice, and tone guide
The brief
Williams is a small liberal arts college with many audiences, including prospective students, families, alumni, and faculty. A new website was the moment to agree on how the college describes itself, then carry that voice through every page.
What I did
- Ran discovery with Williams stakeholders on audiences, priorities, and what sets the college apart.
- Wrote the Messaging, Voice and Tone guide: the college's core messages, the qualities of its voice, and how its tone shifts across audiences and situations.
- Developed messaging and content strategy for the redesign.
- Worked with Digital Pulp's UX and design team on the sitemap and wireframes.
- Built the content plan and oversaw content development for the new site.
Created at Digital Pulp for Williams College. Libe Goad Ackerman, content strategy and writing, working with Digital Pulp's strategy, design, UX, and development teams and Williams' communications team. The messaging, voice, and tone guide is an internal client document and is not reproduced here.