Helping parents keep up with their kids' games and tech

The brief

Parents need help keeping up with their kids' technology and games. I created SuperParent for Greenlit Content, a game-centric creative marketing agency: a parent-friendly brand, website, and content pipeline of explainers on tech and video games. A second goal was to offer a new sponsorship opportunity to the agency's tech and gaming clients. It drew on my years as a games journalist, digital editorial leader, product stakeholder, and parent.

What I did

• Started with what parents wanted most: plain-language explainers on games and platforms, social media, screen time, online communities, and what to buy.
• Built community online and in person through targeted social media and educational events with tech companies and local organizations.
• Designed the site on parents' terms, with language that worked for every level of tech comfort.

Results

• Collaborations with Nintendo and The Pokémon Company.
• A sponsorship with HyperX, the gaming peripherals company, for exclusive content and promotions.
• Insights about parents and tech that shaped later projects at the agency.

Created at Greenlit Content. Libe Goad Ackerman led the brand, site, and content. Images are screenshots of SuperParent.com.